Posted by on February 3, 2014

IDEO CEO Tim Brown (HBR Jan-Feb 2014, p. 56): “… the more complex the problem, the more help you need”.

By making collaborative generosity [help] the norm, the design firm [IDEO] has unleashed it’s creativity.

Read more about IDEO’s Culture of Helping:

=== personal reflection

Several years ago I worked in an organization, where we had a value: “Only do what you understand; ask if you don’t“. It meant to serve the same purpose – to encourage asking for as well as giving help. Our aim back then was to play on competence – anchored in integrity and accountability. The IDEO case – interestingly – emphasizes building trust and enabling accessibility as more important than competence.


Posted in: Identity